Industry
Real Estate
Service
Social media Marketing
SEO
Google Ads
Sharnya Farms
Sharnya Farm stands as a distinguished managed farmland initiative, backed by a team of seasoned agricultural professionals. With years of expertise, the company provides individuals and investors the opportunity to own and cultivate their piece of sustainable farmland. Meticulously planned and managed, Sharanya Farm offers a blend of modern agricultural practices and ecological conservation.
Client requirements
Facing challenges in reaching a broader audience and establishing a prominent online presence, Sharanya Farm identified the key objectives:
- Increase website traffic by 10 times within 6 months.
- Achieve top rankings for industry-related keywords in search engine results.
- Elevate social media engagement by 10x on major platforms.
- Establish a robust online advertising strategy to boost brand visibility and attract potential investors.
SEO Strategy
Addressing Sharanya Farm's challenges involved implementing a holistic digital marketing approach:
- Content Quality & Keyword Density: Consistently publishing high-quality blog posts, we cover the beauty of managed farmland living, sustainable agriculture practices, and success stories. Maintaining a keyword density of 1-2%, our content strategically aligns with the interests and queries of individuals seeking a harmonious connection with nature.
- Dynamic Content Updates: To keep the digital landscape engaging, we commit to regular website updates, providing fresh and relevant content at least once a week.
- Strategic Keyword Optimization: Targeting keywords with significant monthly search volumes enhances the visibility and reach within the digital landscape.
- Mobile-Friendly Design Mastery: Acknowledging the prevalence of mobile users, we've invested in ensuring its website boasts a mobile-friendly design.
- Backlinks: With the power of high-quality backlinks, we strategically build a robust network of authoritative connections to enhance Sharanya Farms' credibility and boost organic visibility within the digital realm.
- Technical SEO: Delving into technical intricacies, we optimize Sharanya Farms' website structure, navigation, and meta tags for search engine algorithms. This ensures a seamless user experience and higher rankings in search results.
Our Results
Social Media Marketing
With a focus on engaging potential investors and environmentally conscious individuals, our SMM efforts resulted in a 2x increase in social media reach and a noteworthy growth in the follower base to 17.9k, indicating a thriving community connected to Sharanya Farm's digital presence.
- Content Strategy: Focused on showcasing Sharanya Farm's commitment to sustainable farming practices and success stories through:
- Educational Content: Providing tips on sustainable farming and land management.
- Engagement Tactics: Promptly responding to comments and encouraging clients to share their experiences.
- Monitoring and Adaptation: Consistently reviewed analytics to refine content strategies based on performance, ensuring the most effective and engaging content reaches the target audience.
- Brand Consistency: Maintained a uniform visual and communication style across all platforms, reinforcing Sharanya Farm's brand identity and commitment to sustainable agriculture.
Creative Strategy
We keep in mind that we always need to improve everything we do, aiming to help people with our products and services, prioritizing quality.
Ad strategy
- Target Audience Identification: Directed towards individuals seeking an enriching and sustainable connection with nature, investors interested in managed farmland opportunities, and those passionate about eco-conscious living.
- Content Strategy: Engaged the audience with visually appealing content, showcasing the beauty of Sharanya Farm, sustainable farming practices, and the unique benefits of owning a managed farmland.
- Performance Monitoring: Leveraged analytics to assess the effectiveness of ad campaigns, ensuring optimal targeting and engagement. Conducted A/B testing to refine content and delivery strategies, while actively seeking customer feedback to adapt and enhance the overall advertising approach.
- Influencer Partnerships: Explored collaborative ventures with influencers in the sustainable living, agriculture, and real estate sectors.