The Power of Social Media
Achieving a 20x Uplift
in Audience Interaction
Learn how strategic social media innovations propelled our engagement rates, catapulting our presence to a 20x growth in just half a year.
Industry
Coaching
Service
Social media Marketing
IinLife
Embark on your path to conquering depression and attaining both personal and professional triumphs alongside Rajan Sampath, a leading life coach and motivational speaker based in Bangalore. Drawing upon his wealth of experience and expertise, Rajan provides tailored solutions for individuals grappling with personal challenges, seeking career advancement, and prioritizing mental well-being. His adeptness in personality development, team leadership, skill enhancement, and executive coaching empowers both individuals and organizations to navigate toward their desired objectives with confidence and clarity.
Client requirements
The client's needs include:
- Increase engagement with the target audience, and drive conversions through strategic social media marketing initiatives.
- Increase in followers/subscribers across platforms.
- Increase brand awareness and drive engagement for a life coach specializing in personal development, career growth, and mental wellness.
- Generate leads and convert them into coaching clients or program participants.
Social Media Marketing
Our SEO strategy tackled these challenges head-on:
- Target Audience: Adults aged 25-45, both male and female, primarily located in urban areas, were targeted through Facebook and Instagram ads. These ads were tailored to specific demographics interested in personal development and career coaching.
- Advertising Strategy: Facebook and Instagram ads were utilized to target specific demographics interested in personal development and career coaching.
- Website Traffic: A 40% increase in referral traffic from social media platforms was driven.
- Follower Growth: Aimed for a 30% increase per quarter across platforms, which was successfully achieved.
- Engagement Rate: Targeted an engagement rate of 5-7% on Instagram and Facebook, and achieved a 10% engagement on LinkedIn articles.
- Targeting: Focused on interests in self-help, career seminars, and mental wellness.
- Measurement and Reporting: Monthly performance reports were generated to analyze web traffic from social media, lead generation efficiency, and conversion rates.
Creative Strategy
Develop compelling ad creatives that tell a story, focusing on the transformation aspect of coaching. Testimonials and before/after scenarios will be key.
