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Industry
Mining

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Service
SEO

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ERM Groups
Sri E. Ramamurthy initiated mining operations in the late 1970s, founding what is now known as the "ERM GROUP." To modernize and make mining eco-friendly, operations were mechanized in the late '90s using a fully mechanized open-cast method with shovel-dumper combinations. After E. Ramamurthy's passing in 2006, Sri R. Praveen Chandra took over, expanding into Sponge Iron, steel, and solar power production. Aiming to utilize local resources and create jobs, the group established M/s. E. Ramamurthy Minerals and Metals Pvt. Ltd. in Shivamogga district, Karnataka, launching a TMT Re-bar rolling mill and induction furnace. To support raw material needs for various industries, M/s. Benaka Minerals Trading Pvt. Ltd. was set up in Chennai. Venturing into IT and electronics, M/s. Codeland Infosolutions Pvt. Ltd. was founded, offering SaaS telematics products and an eCommerce platform for market research reports. In 2014, the group acquired M/s. Prakash Sponge Iron and Power Pvt. Ltd., enhancing its steel production capabilities in Challakere taluk, Chitradurga district, Karnataka, and plans to further expand its manufacturing facilities.

Client Requirements

  • Increase domain authority by 5 points through strategic link-building efforts.
  • Reduce bounce rate by 20% within 6 months through targeted content optimization and user experience enhancements.
  • Implement structured data markup to achieve rich snippets for key pages within 4 months.
  • Increase organic traffic within 6 months

SEO Strategy

We implement a comprehensive digital marketing strategy to address Momsoon Academy challenges:

  • Keyword Optimization: Researched and utilized relevant mining-related keywords throughout the website content.
  • Technical SEO: Ensured the website was fast, mobile-friendly, and secure with HTTPS.
  • Content Marketing: Created informative content about mining practices, innovations, and market insights.
  • Published Quality Content: Created engaging, valuable content that attracted backlinks and shares.
  • Link Building: Shared content and engaged with the community on social platforms.
  • Increased Social Signals: Promoted content on social media to drive traffic and potential backlinks.
  • Analytics and Monitoring: Used tools to track website performance and adjusted strategies accordingly.
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Our Results

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