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Industry
Food industry

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Service
Social media Marketing
SEO
Google Ads

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Bizznapop
Bizznapop is a leading company, which redefines the art of snacking with a captivating array of popcorn flavours. From the timeless embrace of classic buttery bliss to the thrill of adventurous taste explorations, Bizznapop brings an unparalleled level of excitement to the world of popcorn, and Its commitment goes beyond just delivering an exceptional snacking experience. Discover the tantalizing world of Bizznapop, a go-to destination for premium popcorn delights. From classic buttery bliss to adventurous flavours, Bizznapop takes popcorn to a whole new level. Connect with Biznapop for popcorn seasonings!

Client requirements

Bizznapop, a popcorn distributor, faced challenges standing out in a competitive market. The client's objectives included:

  • 5x online sales within 6 months
  • Securing top search engine rankings for popcorn-related keywords
  • Increasing social media engagement by 10x
  • Boosting brand visibility through Paid ads

SEO Strategy

Bizznapop's digital marketing strategy tackled these challenges head-on:

  • Content Quality & Keyword Density: Regularly published high-quality blog posts highlighting popcorn trends, flavour innovations, and behind-the-scenes stories, maintaining a keyword density of 1-2%.
  • Strategic Keyword Optimization: Sharpening our online focus, we optimize our website for primary long-tail keywords intricately linked. Our approach is meticulous, targeting keywords with substantial monthly search volumes to enhance our visibility and reach within the digital landscape.
  • Mobile-Friendly Design: Recognizing the dominance of mobile users, we've invested in ensuring our website boasts a mobile-friendly design. With a mobile usability score surpassing 90%, we guarantee a seamless and visually appealing experience for users across various devices, showcasing our commitment to accessibility and user satisfaction.
  • Backlinks: Leveraging the power of high-quality backlinks, we strategically built a robust network of authoritative connections to enhance the website's credibility and boost organic visibility.
  • On-Page SEO: Our meticulous on-page SEO techniques involve keyword optimization, strategic content internal linking and structuring, and creating the brand’s website that search engines love and users find effortlessly.
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Our Results

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Social Media Marketing

Bizznapop's SMM efforts focused on creating a popcorn sensation:

  • Target Audience: Focused on homeowners interested in renovations and DIY projects, as well as real estate developers.
  • Selected Platforms
    • Instagram: Shared mouthwatering visuals of popcorn varieties and engaging stories.
    • Pinterest: Created boards featuring creative popcorn recipes and snack ideas.
    • Facebook: Showcased detailed photos of popcorn products and hosted live Q&A sessions.
    • LinkedIn: Connected with snack enthusiasts and explored B2B opportunities.
    • YouTube: Shared entertaining videos of popcorn-making processes and flavour explorations.
  • Content Strategy: Shared behind-the-scenes glimpses, customer testimonials, and exclusive popcorn recipes.
  • Engagement Tactics:Responded promptly to comments, encouraged followers to share their favourite popcorn moments, and ran interactive polls and contests.
  • Monitoring and Adaptation: Regularly analyzed analytics to refine content strategies based on audience preferences.

Creative Strategy

We produced engaging videos showcasing popcorn-making adventures, flavour experiments, and customer testimonials.

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Ad strategy

  • Target Audience Identification: Focused on popcorn lovers, event planners, and businesses needing delightful snacks.
  • Content Strategy: Implemented high-quality images and videos with compelling messages highlighting the joy of Bizznapop popcorn. Introduced special promotions and discounts to entice new customers.
  • Performance Monitoring: Utilized analytics for tracking ad performance, conducted A/B testing for optimization, and gathered customer feedback for continuous improvement.
  • Influencer Partnerships: Explored collaborations with food influencers and event organizers to expand reach and create a buzz around Bizznapop.
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