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Industry
Interior Design

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Service
Social media Marketing
SEO
Google Ads

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Grandeur Elite
Grandeur Elite Private Limited is an innovative interior furniture company founded by seasoned professionals with over 15 years of industry experience. Their customized approach considers site-specific factors like design and lighting, ensuring quality products that align with the latest trends and client budgets. With an expert team and advanced manufacturing infrastructure, they deliver precision and excellence in every project.

Client Requirements

Grandeur Elite, encountered notable challenges in its pre-digital marketing era, impeding its growth and outreach efforts. The client's needs encompassed:

  • Drive 2 times more visitors within 6 months using SEO
  • Top industry keywords should be ranked in the Google
  • Increase social media engagement by 2 times
  • Find more audience through social media ads

SEO Strategy

We implement a comprehensive digital marketing strategy to address Grandeur Elite Private Limited challenges:

  • Content Quality & Keyword Density: Published high-quality blog posts monthly, focusing on interior design trends, tips, and portfolio showcases, with a keyword density of 1-2%.
  • Local SEO Optimization: Optimize the Google My Business listings for local interior design searches.
  • Content Updates: Updated the website with fresh content at least once a week to keep the site dynamic and engaging for returning visitors.
  • XML sitemap: Submitted XML sitemap to Google Search Console for faster indexing of website pages.
  • Keyword Optimization: Optimized the website for primary long-tail keywords related to interior design services, specifically focused on keywords with high monthly search volume.
  • Ensured mobile usability: Ensured mobile-friendly design with a mobile usability score of at least 90%.
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Our Results

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Social Media Marketing

To connect the brand with the target audience, it is necessary to observe each shape, color, font and style that will compose a subconscious message.

  • Target Audience: Focused on homeowners interested in renovations and DIY projects, as well as real estate developers.
  • Selected Platforms
    • Instagram: Shared high-quality images and stories of design projects.
    • Pinterest: Created boards for different design styles and tips.
    • Facebook: Used for sharing detailed project photos and hosting live Q&A sessions.
    • YouTube: Posted project tours and DIY design advice.
  • Content Strategy: Shared before-and-after project photos and Provided design tips and trends.
  • Engagement Tactics: Responded to comments and messages promptly and Encouraged clients to share their experiences.
  • Monitoring and Adaptation: Regularly reviewed analytics to adjust strategies based on what content performs best.

Creative Strategy

We keep in mind that we always need to improve everything we do, aiming to help people with our products and services, prioritizing quality.

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Ad strategy

  • Target Audience Identification: Focus was placed on homeowners, real estate agents, and businesses interested in interior design.
  • Content Strategy: High-quality images and videos, compelling messaging focusing on the benefits of a well-designed space, and introductory offers like free consultations were employed
  • Performance Monitoring: Analytics were used to track ad performance, A/B testing was conducted for optimization, and client feedback was gathered to refine the approach.
  • Influencer Partnerships: Collaborations with home decor influencers for wider exposure were pursued.
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