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Industry
Hospital

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Service
Social media Marketing
SEO

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Momsoon Hospital
MOMSOON Fertility Pvt. Ltd., founded in 2010, is a premier infertility treatment center staffed by a skilled team of infertility specialists, embryologists, technicians, and nurses dedicated to providing high-quality care to couples facing infertility. Recognizing that the success of Assisted Reproductive Technology (ART) lies in the expertise of embryologists and clinicians, MOMSOON has partnered with renowned universities to offer comprehensive training programs in Infertility & Reproductive Medicine, Clinical Embryology & Assisted Reproductive Technology, and Andrology & Men’s Health.

Client requirements

Grandeur Elite Private Limited, an interior design company, encountered notable challenges in its pre-digital marketing era, impeding its growth and outreach efforts. The client's needs encompassed:

  • Aim for a 30% increase in organic traffic within 6 months.
  • Increase Local Search Visibility by Ranking in the Top 3 for Local Keywords
  • Enhance Mobile Usability Scores Within 6 Months
  • Increase organic traffic by publishing articles within 6 months.

SEO Strategy

We implement a comprehensive digital marketing strategy to address Momsoon Hospital challenges:

  • Keyword Research: Targeted long-tail and local SEO keywords relevant to IVF treatments and services were identified.
  • Website Optimization: The website was made mobile-friendly, fast, secure, and optimized with meta titles, descriptions, and headers.
  • Content Marketing: Educational content on IVF, patient stories, and an FAQ section addressing common queries were created.
  • Local SEO: The Google My Business listing was optimized, consistent NAP across directories was ensured, and positive patient reviews were gathered.
  • Social Media Engagement: Social media and online forums were used to engage with potential patients, and targeted ads were considered to reach a wider audience.
  • Performance Analysis: Website performance was regularly monitored with Google Analytics, and strategies were adjusted based on keyword performance and user engagement metrics.
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Our Results

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Social Media Marketing

  • Target Audience Identification:Demographics focusing on individuals or couples seeking fertility treatments were defined.
  • Platform Selection: Platforms where the target audience was most active, like Facebook, Instagram, and Pinterest, were chosen.
  • Content Creation: A mix of informative, engaging, and empathetic content about fertility treatments, success stories, and testimonials was developed.
  • Engagement: Active engagement with followers through comments, discussions, and Q&A sessions was maintained to build community.
  • Educational Campaigns: Campaigns were launched to educate about infertility and treatments, collaborating with experts and influencers.
  • Promotions: Promotions or discounts for treatments were offered, and targeted ads were run to attract potential patients.
  • Performance Monitoring: Analytics were used to track engagement, and the strategy was adjusted to focus on effective content and platforms.

Creative Strategy

We keep in mind that we always need to improve everything we do, aiming to help people with our products and services, prioritizing quality.

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