Tactical Strategies
to Improve Lead Quality
in Half a Year
Discover the innovative strategies that empowered our online presence, achieving a significant 20x surge in growth within the compact timeframe of just six months.
Industry
Hospital
Service
Social media Marketing
SEO
Google Ads
Momsoon Academy
MOMSOON Fertility Pvt. Ltd., founded in 2010, is a premier infertility treatment center staffed by a skilled team of infertility specialists, embryologists, technicians, and nurses dedicated to providing high-quality care to couples facing infertility. Recognizing that the success of Assisted Reproductive Technology (ART) lies in the expertise of embryologists and clinicians, MOMSOON has partnered with renowned universities to offer comprehensive training programs in Infertility & Reproductive Medicine, Clinical Embryology & Assisted Reproductive Technology, and Andrology & Men’s Health.
Client Requirements
- Achieve first-page rankings for targeted keywords within 6 months.
- Achieve a 20x increase in visitors within 6 months.
- Drive 20% more referral traffic within 6 months.
- Increase organic traffic by publishing articles within 6 months.
SEO Strategy
We implement a comprehensive digital marketing strategy to address Momsoon Academy challenges:
- Keyword Research: Relevant keywords such as "embryology course," "embryology training," etc., were identified using tools like Google Keyword Planner.
- On-Page Optimization: Title tags, meta descriptions, content, and URLs were optimized with targeted keywords. Internal linking across the site was ensured.
- Content Creation: High-quality, relevant content such as blog posts and videos related to embryology was regularly produced.
- XML sitemap: Submitted XML sitemap to Google Search Console for faster indexing of website pages.
- Link Building: Backlinks from reputable sites within the medical education niche were acquired through guest posting or collaborations.
- Social Media Engagement: Social media was used to share content, engage with audiences, and promote the courses.
- Monitoring and Analytics: Google Analytics and Search Console were used to track performance, and the SEO strategy was refined as needed.
Our Results
Social Media Marketing
- Defined Target Audience: Focused on healthcare professionals, and students in medical fields.
- Set Clear Objectives: Aimed to increase brand awareness, drive engagement, and convert followers into course participants.
- Chose Right Platforms: Utilized LinkedIn for professional reach, Instagram and Facebook for general audience engagement, Twitter for news and discussions, and YouTube for educational content.
- Content Strategy: Shared educational content, behind-the-scenes looks, student testimonials, live Q&A sessions, and interactive content like polls and quizzes.
- Used Hashtags and SEO: Implemented relevant hashtags and optimized for search engines to increase visibility.
- Paid Advertising: Employed targeted and retargeting ads to reach and re-engage potential students.
- Monitoring and Analytics: Regularly reviewed social media metrics to adjust strategies based on what worked best.
- Maintained Consistency: Kept a regular posting schedule and a professional yet approachable brand voice.
Creative Strategy
We keep in mind that we always need to improve everything we do, aiming to help people with our products and services, prioritizing quality.
