Building a Flourishing Future for Education With Strategic Digital Presence

This is an example description for this item.

Industry
Education

Service
Social media Marketing
SEO
Google Ads

Redbridge
Redbridge International Academy, a distinguished international school is dedicated to bringing excellence in holistic education to a competitive world. Within a supportive and safe environment, it offers high-quality, holistic education and prepares our diverse student body for future endeavours. It aims to showcase its unique educational approach and attract diverse students effectively.

Client Requirements

Grandeur Elite, encountered notable challenges in its pre-digital marketing era, impeding its growth and outreach efforts. The client's needs encompassed:

Industry-leading keywords should achieve high rankings on Google.
Domain Authority should be improved.
Optimization of the website.
Generate more leads through paid ads

SEO Strategy

We implement a comprehensive SEO strategy to address Redbridge International Academy's challenges:

Identified Relevant Keywords: Focused on keywords that prospective students and parents were likely to use when searching for schools or specific programs.
Quality and Relevance: Ensured that website content was high-quality, informative, and relevant to the target audience. Included keywords naturally in texts, headings, and meta descriptions.
Google My Business: Improved local search visibility by setting up and optimizing a Google My Business listing with accurate school details like address, contact number, and operational hours.
Engaged on Social Media: Utilized social media platforms to connect with the community, share content, and direct traffic back to the website.
Mobile Optimization: Ensured the website was mobile-friendly, as a significant portion of users accessed the internet via mobile devices.
Ensured mobile usability: Ensured mobile-friendly design with a mobile usability score of at least 90%.

Our Results

Social Media Marketing

With an increase in social media reach of 95.3k, our SMM efforts have significantly amplified our fostering engagement.

The follower base has grown impressively, reaching 17.9k, demonstrating the expanding community connected to our digital presence.
Identified Audience: Focused on parents, students, and the local community.
Chose Platforms: Utilized Facebook, Instagram, Twitter, YouTube, and LinkedIn based on the audience's preferences.
Content Strategy: Shared educational resources, behind-the-scenes looks, success stories, interactive content, and live sessions.
Content Calendar: Planned and scheduled posts in advance for consistency.
Engagement Strategy: Responded to mentions and comments, encouraged user-generated content, and collaborated with local entities.
Analytics and Adjustment: Monitored performance using analytics tools and adjusted strategies accordingly.

Creative Strategy

We keep in mind that we always need to improve everything we do, aiming to help people with our products and services, prioritizing quality.

Ad strategy

Defined the Target Audience: The demographics and interests of prospective students and their families were identified.
Choose the Right Platforms: Social media (like Facebook, Instagram), search engine marketing (Google Ads), and local online directories were utilized for targeted advertising.
Crafted Compelling Ad Content: The school's unique features were highlighted, high-quality visuals were used, and clear calls to action (CTAs) were included.
Engaged with Your Community: Valuable content was supplemented with paid ads, and virtual events were hosted to attract interest.
Budget Management: The budget was allocated wisely, adjusting for peak enrollment periods.